Political Ads Analysis

My take on the 10 best TV ads of the primaries…:
1. 5 seconds showing this face – that’d do the job:

2. “I approve this message because…” (@ 25secs) – smart way to integrate that phrase into your ad.
3. Nothing works better than turning a smiling and self-confident politician into…:

4. Spicy colors!

6. “…and I am honored [...]

Politique0 – Part II

I attended 3.5 more conferences on Saturday and Sunday – here’s the gist of what I consider to be relevant in terms of political communication:

A lobbyist offered rich insight into his job. Key points: it’s very important to target just who you’re trying to influence; influence presupposes confidence;  there are multiple types of lobbying – [...]

Politique 0 – Part I

I just came back from a conference on political marketing, which is held at, yes, the headquarters of the French Communist Party (very intriguing conference room, by the way). Here’s the link.
So far, here’s what I gathered:

Venzha Christ from Circle of Satan 2.0, an Indonisian-based online community, demonstrated rather convincingly – besides showing very depressing [...]

Brazil’s Presidential Campaign

Admittedly, I don’t know anything about what’s going on. Except, I just read that Lula’s economic policy is “libéralisme de gauche pragmatique”, which translates into something like pragmatic left-liberalism (no idea about the Portuguese though). I find this quite amazing, in terms of nomenclature. I don’t even know if it means anything – but it [...]