Links and Comments 16/11

http://www.newmediacampaigns.com/page/political-online-advertising-strategies-near-election-day

A valuable insight about Adwords: target the long-tail: you want to reach voters who are researching issues, voters who are likely to be undecided (example here: “North Carolina unemployement rate”)

http://www.huffingtonpost.com/michael-maslansky/hope-and-change-20-its-th_b_766839.html?ref=twitter

If you listen to the Tea Party candidates…actually listen to what they (as opposed to the media filters) are saying, you start to hear the [...]

So what is political communication after all?

I read this interesting paper the other day (available here) about the political communications landscape in Switzerland; besides its actual empirical contribution, what I find intriguing is to classify political communication into three “fields”:

political PR
“campaigning” of all sorts (election campaigns, institutional campaigns etc.)
lobbying

These three fields can be associated with “horizontal mediation” (building trust between different [...]

Obama, Change ‘08…and today?

What hasn’t been said and written about this campaign in the two years that have passed? And yet – of course, there’s hope for change..
So, I just came across this video on Youtube:

What’s really interesting here is what this fine lady says at the beginning of the clip:
The president alone cannot affect the changes that [...]