Links and Comments 16/11
http://www.newmediacampaigns.com/page/political-online-advertising-strategies-near-election-day
A valuable insight about Adwords: target the long-tail: you want to reach voters who are researching issues, voters who are likely to be undecided (example here: “North Carolina unemployement rate”)
http://www.huffingtonpost.com/michael-maslansky/hope-and-change-20-its-th_b_766839.html?ref=twitter
If you listen to the Tea Party candidates…actually listen to what they (as opposed to the media filters) are saying, you start to hear the [...]
So what is political communication after all?
I read this interesting paper the other day (available here) about the political communications landscape in Switzerland; besides its actual empirical contribution, what I find intriguing is to classify political communication into three “fields”:
political PR
“campaigning” of all sorts (election campaigns, institutional campaigns etc.)
lobbying
These three fields can be associated with “horizontal mediation” (building trust between different [...]
Obama, Change ‘08…and today?
What hasn’t been said and written about this campaign in the two years that have passed? And yet – of course, there’s hope for change..
So, I just came across this video on Youtube:
What’s really interesting here is what this fine lady says at the beginning of the clip:
The president alone cannot affect the changes that [...]
Deliberative Democracy…and the Tea Party
As I was browsing the web, I found yet another small discussion of deliberative democracy; here’s a small excerpt:
Deliberative democracy stems from the belief that democratic leadership should involve educating constituents about issues at hand, and that citizens may significantly alter their opinions when faced with information about these issues. Advocates of [...]
Google, again
I must say: whoever’s in charge of communciations at Google, they’re doing a good job. Having presented my thoughts on Eric Schmidt’s public speaking skills a while back, I now had the chance to see Arnauld Mitre of Google France. Asked about transparency issues surrounding Google Search’s algorithm, he said that they’re handling it the [...]
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