Links and Comments 16/11

http://www.newmediacampaigns.com/page/political-online-advertising-strategies-near-election-day

A valuable insight about Adwords: target the long-tail: you want to reach voters who are researching issues, voters who are likely to be undecided (example here: “North Carolina unemployement rate”)

http://www.huffingtonpost.com/michael-maslansky/hope-and-change-20-its-th_b_766839.html?ref=twitter

If you listen to the Tea Party candidates…actually listen to what they (as opposed to the media filters) are saying, you start to hear the [...]

Google, again

I must say: whoever’s in charge of communciations at Google, they’re doing a good job. Having presented my thoughts on Eric Schmidt’s public speaking skills a while back, I now had the chance to see Arnauld Mitre of Google France. Asked about transparency issues surrounding Google Search’s algorithm, he said that they’re handling it the [...]

Nutella, Rumors and Transparency

Hadn’t heard about this – apparently, back in June, there was a rumor that the EU’d ban Nutella, well, if not from the planet, at least from Europe – because of dietary regulations.
That was never really the case but the people believed it so much – here’s the Facebook group – that the EU was [...]

Eric Schmidt, the Art of Public Speaking

This is a little off-topic but as I listened to Eric Schmidt (Google) yesterday, I couldn’t help notice: look at the way he’s standing!

http://www.youtube.com/watch?v=pohfQ6LRLzU
It’s a wonderful posture; instead of hiding behind the lectern, he’s really opening himself toward the public. In other words: he’s embodying the culture of “openness” Google’s supposed to stand for (in [...]