Links and Comments 16/11

http://www.newmediacampaigns.com/page/political-online-advertising-strategies-near-election-day

A valuable insight about Adwords: target the long-tail: you want to reach voters who are researching issues, voters who are likely to be undecided (example here: “North Carolina unemployement rate”)

http://www.huffingtonpost.com/michael-maslansky/hope-and-change-20-its-th_b_766839.html?ref=twitter

If you listen to the Tea Party candidates…actually listen to what they (as opposed to the media filters) are saying, you start to hear the [...]

Comments 19/10

Here we go:

http://www.faz.net/s/Rub7FC5BF30C45B402F96E964EF8CE790E1/Doc~E400678D137D843899DBE031140F0BD39~ATpl~Ecommon~Scontent.html (German)

Politics is more and more perceived as the simulation of competence and influence. There’s work to do.

http://e-blogs.wikio.fr/le-blog-comme-outil-politique (French)

Blogs as an opportunity to “humanize” politics; I like this: I’d say you can “sell” “humanity” in politics both as authenticity/personalization and ethics, so the trick is to combine both of them efficiently.

http://nonprofitprforum.blogspot.com/2010/09/what-tea-party-means-for-communicators.html

But how can [...]

Comments 09/21

http://www.fastcompany.com/article/seven-deadly-social-media-sins?page=0%2C0

There is a difference between being present and having a presence.

What a valuable piece of advice concerning the usage of social media by politicians. As always, if you do it, do it right.

http://patdollard.com/2010/09/in-ad-wars-democrats-shy-from-ties-to-own-party/

Two years after arriving in Washington on a message of hope and change, Democratic candidates are not extolling their party’s accomplishments, [...]