Links and Comments 16/11
http://www.newmediacampaigns.com/page/political-online-advertising-strategies-near-election-day
A valuable insight about Adwords: target the long-tail: you want to reach voters who are researching issues, voters who are likely to be undecided (example here: “North Carolina unemployement rate”)
http://www.huffingtonpost.com/michael-maslansky/hope-and-change-20-its-th_b_766839.html?ref=twitter
If you listen to the Tea Party candidates…actually listen to what they (as opposed to the media filters) are saying, you start to hear the [...]
Bankrupting America Ad
Admittedly, this is good political advertisement: Stop Digging
What I’m fascinated by though is the implicit but efficient use of what I consider to be traditional “American iconography”: 1. the guy who’s “doing the job” (I think it’s not too far a stretch to imagine a rifle instead of a shovel…plus it’s a motive which I [...]
Comments 19/10
Here we go:
http://www.faz.net/s/Rub7FC5BF30C45B402F96E964EF8CE790E1/Doc~E400678D137D843899DBE031140F0BD39~ATpl~Ecommon~Scontent.html (German)
Politics is more and more perceived as the simulation of competence and influence. There’s work to do.
http://e-blogs.wikio.fr/le-blog-comme-outil-politique (French)
Blogs as an opportunity to “humanize” politics; I like this: I’d say you can “sell” “humanity” in politics both as authenticity/personalization and ethics, so the trick is to combine both of them efficiently.
http://nonprofitprforum.blogspot.com/2010/09/what-tea-party-means-for-communicators.html
But how can [...]
Love this gesture – Cameron
It’s like he’s calling on you, getting your willingness to participate. Then it also has this stock-broker business style to it – it’s like the ideal participatory yet business-like gesture. Very engaging and dynamic. Good stuff.
http://www.youtube.com/watch?v=A6r1jdWkscw
Political Ads Analysis
My take on the 10 best TV ads of the primaries…:
1. 5 seconds showing this face – that’d do the job:
2. “I approve this message because…” (@ 25secs) – smart way to integrate that phrase into your ad.
3. Nothing works better than turning a smiling and self-confident politician into…:
4. Spicy colors!
6. “…and I am honored [...]
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