Links and Comments 16/11

http://www.newmediacampaigns.com/page/political-online-advertising-strategies-near-election-day

A valuable insight about Adwords: target the long-tail: you want to reach voters who are researching issues, voters who are likely to be undecided (example here: “North Carolina unemployement rate”)

http://www.huffingtonpost.com/michael-maslansky/hope-and-change-20-its-th_b_766839.html?ref=twitter

If you listen to the Tea Party candidates…actually listen to what they (as opposed to the media filters) are saying, you start to hear the [...]

Comments 09/21

http://www.fastcompany.com/article/seven-deadly-social-media-sins?page=0%2C0

There is a difference between being present and having a presence.

What a valuable piece of advice concerning the usage of social media by politicians. As always, if you do it, do it right.

http://patdollard.com/2010/09/in-ad-wars-democrats-shy-from-ties-to-own-party/

Two years after arriving in Washington on a message of hope and change, Democratic candidates are not extolling their party’s accomplishments, [...]

Comments, 09/14

http://www.dispatch.com/live/content/local_news/stories/2010/09/06/brace-for-it-ad-blitz-coming.html
http://www.frederic-saintclair.com/2010/09/valerie-pecrresse-sur-france-inter.html (French)

There’s a strong sense of feeling “inundated” by political advertisement during election periods, making listeners less and less attentive. Starting earlier doesn’t seem to be an solution either – so what is it? I have the feeling that continuous media presence is the key here; persistency generates consistency. In other words, the type – [...]